UX or user experience design is an umbrella term that is still very tricky to understand. There are so many different types of jobs that big companies invest in. You might be a little confused as to what all of these different roles mean, and even to which role you…


All industries change over time. But the evolution of the design industry is the one that gets highlighted a lot. Design is one area in a product that needs to improve and advance more frequently than others. …


If you’re in the digital product industry, you might have seen this job role called the “Product Designer” being thrown out a lot and most UX Designers that you knew, now call themselves product designers. …


I recently came across this discussion if the process of User Experience (UX) development keeps brand identity in mind when working on new concepts.

Does brand identity influence user experience ? The short answer is NO

If you’re looking for a short answer, then it depends but mainly the answer…

Ather Nawaz

User Experience Consultant, Product Innovation focused, game enthusiast and much more :-)

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