Curious case of Brand Identity and User Experience (UX)

Honeycomb Model

Honeycomb Model try to takes elements of brand identity such as color, slogans, voice, advertising and customer service, and combines it with elements of experience such as user interaction, memorability, useflensss, user experience, brand experience and usability. Honecomb model treats all elements together to build a brand identity.

Brand identity honeycomb Model

Iceberg Model

Iceberg Model on surface level focuses on elements of brand identity such as logo, typography, symbols and visuals. However focus on the surface level elements is derived through iceberg elements of experience and interaction with product or service. Logo, typography, symbols and visual cannot stand on its own without fundamentals of user experience, interaction, usefulness, usability and functionality of product or service.

Brand Identity Iceberg Model

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User Experience Consultant, Product Innovation focused, game enthusiast and much more :-)

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Ather Nawaz

Ather Nawaz

User Experience Consultant, Product Innovation focused, game enthusiast and much more :-)